The pink ribbon was started by Mrs. Evelyn Lauder of Estee Lauder? Here’s a little interesting fact about the worldwide symbol of breast health.
“In 1992, Evelyn Lauder, together with Alexandra Penney, then Editor-in-Chief of SELF Magazine co-created the Pink Ribbon that today has become the worldwide symbol of breast health. The Company began publicizing the symbol by distributing Pink Ribbons at the Estee Lauder Companies’ cosmetic counters. “
During the month of October (Breast Cancer Awareness Month), the Company’s employees host a number of fundraising events to raise funds for The Breast Cancer Research Foundation. In addition, 15 of the Company’s brands sell Pink Ribbon Products to support this cause.