For a long time, an opportunity arriving felt like something I was supposed to be grateful for. A new project. A collaboration. A client request. An event. A new product I could make. A new direction the business could take. If someone wanted something from me, surely the sensible thing was to find a way to make it happen. But I’ve learned that an opportunity can be perfectly good and still be wrong for me. Because every yes takes something. Time. Attention. Energy. Production capacity. Creative space. And something I need to give up. And sometimes the real cost isn’t visible until I’ve already said yes. I’m learning to ask different questions now. Not simply: Can I do this? But: Do I want my business to become the kind of business that does this? That’s a very different question. Because I can do a lot of things. That doesn’t mean they all deserve access to my time. Selectivity isn’t a lack of ambition. It’s what allows me to decide where my ambition goes. ...
I’ve been thinking about the strange guilt that sometimes comes with wanting more. More money. More space. More success. More beautiful things. More ease. We’re often told to be grateful for what we have, and I believe in gratitude deeply. But somewhere along the way, gratitude can become confused with staying exactly where we are. As though wanting more means what I already have isn’t good enough. I don’t think those things have to contradict each other. I can love my life and still want to expand it. I can appreciate what my business earns today and still want it to earn more. I can be thankful for my home and still dream about having more space. I can be perfectly content with my art supplies and then see a new watercolor set and want that, too. I can enjoy what I own and still put something beautiful in my shopping basket. Wanting more doesn’t require contempt for what came before it. In fact, I think there’s something lovely about building from gratitude rather than di...